{"title":"Maintenance","description":"","products":[{"product_id":"shampoo-the-first","title":"The First Shampoo de Manutenção - 230ml \/ 8,1 OZ","description":"\u003ch3 data-section-id=\"6nj5wi\" data-start=\"612\" data-end=\"672\"\u003eDeep Moisture • Frizz Control • Professional Hair Repair\u003c\/h3\u003e\n\u003cp data-start=\"674\" data-end=\"870\"\u003eTransform your haircare routine with \u003cstrong data-start=\"711\" data-end=\"751\"\u003eSweet Professional Hydration Shampoo\u003c\/strong\u003e, a professional-grade formula designed to deeply cleanse while restoring moisture and vitality to dry or damaged hair.\u003c\/p\u003e\n\u003cp data-start=\"872\" data-end=\"1130\"\u003eThis advanced shampoo gently removes impurities while replenishing essential hydration to the hair fiber. Enriched with high-performance moisturizing ingredients, it helps repair dryness, reduce frizz, and restore the natural softness and shine of your hair.\u003c\/p\u003e\n\u003cp data-start=\"1132\" data-end=\"1404\"\u003eThe nourishing formula penetrates deep into the hair shaft to strengthen weakened strands and improve elasticity, leaving hair smoother, healthier, and easier to manage after every wash. Ideal for hair exposed to heat styling, chemical treatments, or environmental stress.\u003c\/p\u003e\n\u003cp data-start=\"1406\" data-end=\"1570\"\u003eWith continuous use, Sweet Professional Hydration Shampoo helps maintain balanced moisture levels, protecting hair from breakage while enhancing shine and softness.\u003c\/p\u003e\n\u003chr data-start=\"1572\" data-end=\"1575\"\u003e\n\u003ch3 data-section-id=\"ycgkk5\" data-start=\"1577\" data-end=\"1593\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cp data-start=\"1594\" data-end=\"1883\"\u003e• Deep hydration and moisture balance\u003cbr data-start=\"1631\" data-end=\"1634\"\u003e• Helps repair damaged hair fibers\u003cbr data-start=\"1668\" data-end=\"1671\"\u003e• Reduces frizz and improves manageability\u003cbr data-start=\"1713\" data-end=\"1716\"\u003e• Restores softness and natural shine\u003cbr data-start=\"1753\" data-end=\"1756\"\u003e• Strengthens hair and improves elasticity\u003cbr data-start=\"1798\" data-end=\"1801\"\u003e• Gentle cleansing for daily use\u003cbr data-start=\"1833\" data-end=\"1836\"\u003e• Suitable for chemically treated or dry hair\u003c\/p\u003e","brand":"Sweet Hair Professional","offers":[{"title":"Default Title","offer_id":46936164663509,"sku":"PA00877","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0609\/8924\/3605\/files\/ShampooHome.jpg?v=1716908536"},{"product_id":"conditioner-the-first","title":"The First Condicionador de Manutenção - 230g \/ 8,1 OZ","description":"\u003ch3 data-section-id=\"1rhhee3\" data-start=\"231\" data-end=\"289\"\u003eDeep Nourishment • Frizz Control • Silky Smooth Finish\u003c\/h3\u003e\n\u003cp data-start=\"291\" data-end=\"489\"\u003eComplete your haircare routine with \u003cstrong data-start=\"327\" data-end=\"371\"\u003eSweet Professional Hydration Conditioner\u003c\/strong\u003e, a professional moisturizing formula designed to deeply nourish, soften, and restore the natural beauty of your hair.\u003c\/p\u003e\n\u003cp data-start=\"491\" data-end=\"763\"\u003eDeveloped with advanced conditioning agents, this luxurious formula penetrates the hair fiber to replenish moisture, repair dryness, and improve elasticity. It helps smooth the hair cuticle, reducing frizz and leaving hair noticeably softer, shinier, and easier to manage.\u003c\/p\u003e\n\u003cp data-start=\"765\" data-end=\"1013\"\u003ePerfect for dry, damaged, or chemically treated hair, Sweet Professional Hydration Conditioner works to detangle and strengthen the strands without weighing them down. The result is hair that feels silky, hydrated, and full of life after every use.\u003c\/p\u003e\n\u003cp data-start=\"1015\" data-end=\"1191\"\u003eWith continued use, it helps protect the hair from daily damage caused by heat styling, environmental stress, and chemical processes while maintaining healthy moisture balance.\u003c\/p\u003e\n\u003chr data-start=\"1193\" data-end=\"1196\"\u003e\n\u003ch3 data-section-id=\"ycgkk5\" data-start=\"1198\" data-end=\"1214\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cp data-start=\"1215\" data-end=\"1532\"\u003e• Deep nourishment and intense hydration\u003cbr data-start=\"1255\" data-end=\"1258\"\u003e• Smooths the hair cuticle and reduces frizz\u003cbr data-start=\"1302\" data-end=\"1305\"\u003e• Improves softness and manageability\u003cbr data-start=\"1342\" data-end=\"1345\"\u003e• Helps repair dry and damaged hair\u003cbr data-start=\"1380\" data-end=\"1383\"\u003e• Enhances natural shine and silkiness\u003cbr data-start=\"1421\" data-end=\"1424\"\u003e• Lightweight formula that does not weigh hair down\u003cbr data-start=\"1475\" data-end=\"1478\"\u003e• Ideal for dry, damaged, or chemically treated hair\u003c\/p\u003e","brand":"Sweet Hair Professional","offers":[{"title":"Default Title","offer_id":46936169873621,"sku":"PA00878","price":11.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0609\/8924\/3605\/files\/CodicionadorHome.jpg?v=1716908584"},{"product_id":"leave-in-the-first","title":"The First Leave-In - 200g \/ 5,2 OZ","description":"\u003cp dir=\"ltr\"\u003e Protetores térmicos e solares que recuperam os cabelos, prevenindo a ação de agentes externos que promovem a sensibilização capilar. 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Specially developed to support hair after straightening treatments, this professional formula gently cleanses while preserving the smooth and disciplined structure of the hair.\u003c\/p\u003e\n\u003cp data-start=\"856\" data-end=\"1197\"\u003ePowered by advanced hydration technology and enriched with \u003cstrong data-start=\"915\" data-end=\"950\"\u003ekeratin and moisturizing agents\u003c\/strong\u003e, the formula helps restore the hair fiber, replenish lost nutrients, and maintain the straightening effect for longer. It removes impurities without stripping the hair’s natural moisture, leaving the strands soft, lightweight, and easy to manage.\u003c\/p\u003e\n\u003cp data-start=\"1199\" data-end=\"1447\"\u003eThe micellar cleansing system promotes delicate purification while delivering deep hydration, helping control frizz and protect the hair from humidity and daily stress. The result is hair that looks smoother, shinier, and healthier with every wash.\u003c\/p\u003e\n\u003cp data-start=\"1449\" data-end=\"1621\"\u003ePerfect for hair that has undergone \u003cstrong data-start=\"1485\" data-end=\"1537\"\u003estraightening, smoothing, or chemical treatments\u003c\/strong\u003e, as well as for anyone seeking hydration, softness, and long-lasting frizz control.\u003c\/p\u003e\n\u003chr data-start=\"1623\" data-end=\"1626\"\u003e\n\u003ch3 data-section-id=\"ycgkk5\" data-start=\"1628\" data-end=\"1644\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cp data-start=\"1645\" data-end=\"1962\"\u003e• Helps maintain straightening treatments longer\u003cbr data-start=\"1693\" data-end=\"1696\"\u003e• Deep hydration and moisture balance\u003cbr data-start=\"1733\" data-end=\"1736\"\u003e• Reduces frizz and controls humidity\u003cbr data-start=\"1773\" data-end=\"1776\"\u003e• Strengthens hair with keratin\u003cbr data-start=\"1807\" data-end=\"1810\"\u003e• Leaves hair smooth, light, and shiny\u003cbr data-start=\"1848\" data-end=\"1851\"\u003e• Gentle cleansing suitable for frequent use\u003cbr data-start=\"1895\" data-end=\"1898\"\u003e• Ideal for all hair types, especially chemically treated hair\u003c\/p\u003e\n\u003chr data-start=\"1964\" data-end=\"1967\"\u003e\n\u003ch3 data-section-id=\"1qw4ccu\" data-start=\"1969\" data-end=\"1983\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp data-start=\"1984\" data-end=\"2203\"\u003eApply to wet hair and gently massage the scalp and lengths using circular motions. Rinse thoroughly and repeat if necessary. For best results, follow with \u003cstrong data-start=\"2139\" data-end=\"2202\"\u003eSweet Professional Blend Hydration Conditioner or Treatment\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Sweet Hair Professional","offers":[{"title":"Default Title","offer_id":46936207392981,"sku":"PA00893","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0609\/8924\/3605\/files\/HC_ShampooBlend_HomeCare.png?v=1713635633"},{"product_id":"conditioner-blend","title":"Condicionador Blend Hydration - 230g \/ 8,1 OZ","description":"\u003ch3 data-section-id=\"919frb\" data-start=\"510\" data-end=\"567\"\u003eDeep Hydration • Anti-Frizz • Post-Straightening Care\u003c\/h3\u003e\n\u003cp data-start=\"569\" data-end=\"803\"\u003eRestore softness, shine, and smoothness with \u003cstrong data-start=\"614\" data-end=\"664\"\u003eSweet Professional Blend Hydration Conditioner\u003c\/strong\u003e, a professional formula designed to deeply nourish and repair hair while maintaining the results of smoothing or straightening treatments.\u003c\/p\u003e\n\u003cp data-start=\"805\" data-end=\"1095\"\u003eDeveloped with advanced hydration technology and powerful conditioning agents, this conditioner helps rebuild the hair fiber from the inside out, filling cracks in the cuticle and restoring lost mass. The result is stronger, smoother hair with improved elasticity and long-lasting softness.\u003c\/p\u003e\n\u003cp data-start=\"1097\" data-end=\"1365\"\u003eIts lightweight yet highly nourishing formula detangles the hair instantly, controls frizz, and protects against humidity, leaving strands silky, shiny, and easy to manage. Perfect for daily maintenance after chemical treatments, heat styling, or environmental damage.\u003c\/p\u003e\n\u003cp data-start=\"1367\" data-end=\"1521\"\u003eWith continued use, \u003cstrong data-start=\"1387\" data-end=\"1418\"\u003eBlend Hydration Conditioner\u003c\/strong\u003e helps prolong straightening effects while keeping hair hydrated, disciplined, and naturally beautiful.\u003c\/p\u003e\n\u003chr data-start=\"1523\" data-end=\"1526\"\u003e\n\u003ch3 data-section-id=\"ycgkk5\" data-start=\"1528\" data-end=\"1544\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cp data-start=\"1545\" data-end=\"1894\"\u003e• Deep hydration and nourishment\u003cbr data-start=\"1577\" data-end=\"1580\"\u003e• Helps repair damaged hair fibers\u003cbr data-start=\"1614\" data-end=\"1617\"\u003e• Controls frizz and humidity\u003cbr data-start=\"1646\" data-end=\"1649\"\u003e• Prolongs straightening treatments\u003cbr data-start=\"1684\" data-end=\"1687\"\u003e• Restores softness and natural shine\u003cbr data-start=\"1724\" data-end=\"1727\"\u003e• Detangles hair and improves manageability\u003cbr data-start=\"1770\" data-end=\"1773\"\u003e• Lightweight formula that does not weigh hair down\u003cbr data-start=\"1824\" data-end=\"1827\"\u003e• Suitable for all hair types, especially chemically treated hair\u003c\/p\u003e\n\u003chr data-start=\"1896\" data-end=\"1899\"\u003e\n\u003ch3 data-section-id=\"1qw4ccu\" data-start=\"1901\" data-end=\"1915\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp data-start=\"1916\" data-end=\"2141\"\u003eAfter shampooing, apply evenly to clean, wet hair from mid-lengths to ends. Leave on for 2–3 minutes and rinse thoroughly. For best results, use together with \u003cstrong data-start=\"2075\" data-end=\"2140\"\u003eSweet Professional Blend Hydration Shampoo and Treatment Mask\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Sweet Hair Professional","offers":[{"title":"Default Title","offer_id":46936212046037,"sku":"PA00894","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0609\/8924\/3605\/files\/HC_CondicionadorBlend.png?v=1713635668"},{"product_id":"the-first-powder-shampoo-80g","title":"The First shampoo em pó - 80g \/ 2,8 oz","description":"\u003cp\u003eO shampoo em pó é o único que não só limpa eficazmente o cabelo, como também contém polímeros catiônicos e extrato de hibisco, que hidratam e reparam os fios.\u003c\/p\u003e\n\n\u003cp\u003e Dependendo da quantidade de pó utilizada na lavagem, ele pode ser transformado em um xampu anti-resíduos.\u003c\/p\u003e","brand":"Sweet Hair Professional","offers":[{"title":"Default Title","offer_id":47402709745877,"sku":"PA00245","price":13.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0609\/8924\/3605\/files\/shampooempo-2_b7f859fe-9454-406f-bb54-a83b365d94e5.jpg?v=1716905446"},{"product_id":"the-first-thermal-100ml","title":"The First  garrafa térmica - 100ml \/ 3,5 oz","description":"\u003cp class=\"p1\"\u003e \u003cspan class=\"s1\"\u003eProteção térmica, especialmente durante a secagem com secador. Protetor solar para proteger os cabelos de quem gosta de ir à praia, além de proporcionar cuidado extra com nutrição suave.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e","brand":"Sweet Hair Professional","offers":[{"title":"Default Title","offer_id":47658404970709,"sku":"PA00180","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0609\/8924\/3605\/files\/Thermal.jpg?v=1716906715"},{"product_id":"the-first-fixing-spray-400ml","title":"The First  spray fixador - 400ml \/ 14,1 oz","description":"\u003cp class=\"p1\"\u003e Um spray seco com fixação forte que melhora o desempenho durante a modelagem e finalização.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e","brand":"Sweet Hair Professional","offers":[{"title":"Default Title","offer_id":47658486759637,"sku":"PA00186","price":17.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0609\/8924\/3605\/files\/Finalizador.jpg?v=1716907476"},{"product_id":"the-first-shine-spray-260ml","title":"The First Spray de Brilho - 260ml \/ 9,1 OZ","description":"\u003cp class=\"p1\"\u003e \u003cspan class=\"s1\"\u003ePromove brilho intenso com uma fragrância suave. 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